Evidence-based football,
from Africa to Europe.
Kontra is a boutique consultancy at the intersection of scouting, recruitment and strategy — helping clubs, federations, agencies and investors turn African football from an unknown into an advantage.
Three disciplines. One playbook.
Everything we do sits on the same foundation: data, local networks, and a clear view of how African and European football actually move around each other.
Scouting & Recruitment
Tailored talent identification across Africa and Europe. We build scouting operations for clubs that need a credible pipeline, not a list of names.
Partnerships
From cold outreach to signed MoU. We design football partnerships between European clubs and African academies that actually produce players.
Research & Strategy
Original, data-driven research on African and European football — trade flows, club philosophies, partnership ROI, and the commercial ecosystem.
Research in the open.
Every engagement produces something worth reading. These are the pieces published publicly — the rest live with our clients.
Talent Development on the African Continent
Partnership models, expatriate flows and the commercial ecosystem feeding African talent into European football.
Read the study →Building Value: Sporting Charleroi
Mid-table output on a bottom-half wage bill — squad dynamics, recruitment logic and a model trade in Scheidler.
Read the study →Building Value: RAAL La Louvière
Back-to-back promotions built on defensive culture and disciplined spending — €2.83m in wages vs JPL heavyweights.
Read the study →The full archive →
PSL networks, goalkeeper trends, Stade Reims, Mercury 13, Bafana, Afriskaut, African club strategies — more being migrated.
Browse everything →Short-form, sharp takes.
Working notes, commentary and quick reads. Bridging what we publish long-form with what we post daily.
Why African football needs sellers, not just stars
The pipeline is healthy. The selling infrastructure isn't. A note on where the next decade of value will actually come from.
Read →The Moneyball loop, drawn in one diagram
Find undervalued. Play them. Sell them. Reinvest. Go again. Why even Barcelona is running this playbook now.
Read →What Génération Foot actually did right
20 years, 20 direct transfers, one club record sale. Pulling apart the partnership that the rest of Europe keeps trying to copy.
Read →Private player reports.
Bespoke player evaluations built for clubs and agencies. Public teasers, private depth. Access by request.
Shandre Campbell — Club Brugge / NXT
Elite 1v1 winger operating off the right half-space. Exceptional finishing profile for a wide player, high-intensity counterpress, Challenger Pro + European minutes. Loan + buy option.
Lamin Sillah — Nottingham Forest U21
Aerial reference striker · 7.42 duels/90 · 3.48 penalty-area receptions/90. Clear team function, hold-up + box habits. Finishing efficiency the open question. Status: monitor.
Amath Dione — Be Sport Academy
1.92m attacking 8/10 who plays like a scorer. Power-running carries, box arrivals, combination-to-burst profile. Development priority: defensive discipline & transition behaviour.
The stack behind the work.
Kontra isn't a spreadsheet operation. Every opinion we publish has a data spine behind it.
Player tracking
8,000+ African players continuously profiled — biodata, minutes, output, context.
League coverage
PSL, JPL, Eliteserien, Ligue 2, Challenger Pro and select African first divisions.
Squad audits
Age curves, minute allocation, cost-per-point, squad-build efficiency models.
Trade flows
Transfer ledgers tracking where African talent moves, who profits, and the margin shape.
Style fingerprints
Possession models, pressing intensity, defensive heights — style-fit matching for recruitment.
Partnership ROI
Quantifying which European–African partnerships actually produce players at the required level.
In football, the difference between success and mediocrity is usually in the details. Kontra exists to find them, quantify them, and put them on the table.
Built by someone who's been there.
Kontra is founded and run by Brian Kavuma — a football professional with 8+ years across football, cricket, rugby and cycling, born and raised in South Africa, now based in Brussels.
The work sits on two hard-earned assets: a dense network across African and European football, and a conviction that the continent's next decade will be won by whoever combines local context with rigorous data.
Working with clubs and federations in South Africa, Nigeria, Cameroon, Belgium and Norway.
- BasedBrussels, BE
- FromSouth Africa
- FocusScouting · Strategy · Partnerships
- LanguagesEN · FR
- Contactbrian@kontra.com
Ready to take African football seriously?
Whether you're building a scouting operation, designing a partnership, or just want to understand a market before you spend — start with a call.
Book an intro call →